Service Design Studio

The Mayor's Office for Economic Opportunity
Creative Studio - Service Design
Rebrand
Communication Design Fellow

Brief
The brand design completed by Partner & Partners in 2017, captured the studios mission and process. The need for a refreshed brand was ignited after a new team was created and language shifted to the modern day consumer. The challenge was to rebrand the current visual language to match and tell the story of the verbal identity that was being developed by the new team.

Idea
Keeping the existing brand front and centre, we collaborated through creative workshops. By exploring conversations around what the teams approach could look like, we understood the characteristics needed to stand out internally and externally.  

This helped to create a stronger visual system. By simplifying the logo set and building on the previous colour system, this helped to balance the usage of other colours that can be expressive within city government messaging.