Brief
Waymark is a health-based company that had an opportunity to revamp their branding by incorporating vitality, enthusiasm, and purpose-driven visuals. The aim was to create a new look that would set them apart from other health companies. The company works with Medicaid populations and their caregivers, utilizing evidence-based research and technology to offer efficient community-based care models. The goal is to establish the brand's identity as trustworthy, warm, grounded, and passionate. To achieve this, the focus is on outlining the communities that could benefit from Waymark's services and highlighting those that need to be heard and represented.

Idea
While researching further about the inner workings of Medicaid, it was shown that specific demographics, such as people of color and those with disabilities, were not receiving the required treatments under Medicaid services. The research led me to consider the movement of people's interaction with Medicaid services, and I noticed that it can be difficult for them to acquire Medicaid. Therefore, I propose that waymark should make it easier for people needing Medicaid to access the required services. This outcome will create a more fluid and accessible way for individuals to receive the care they need.