Unveiling a revamped visual identity for a new era of rescue.
International Search and Rescue Advisory Group
United Nations
Non-profit Organization - Search and Rescue
Brand Identity - Website - Print Design
Design Consultant
Link
INSARAG Exposure
Brief
The International Search and Rescue Group (INSARAG) facilitates coordination between the various international USAR teams. These teams make themselves available for deployment to countries experiencing devastating structural collapse events due to earthquakes, floods, and other natural disasters. This year is their 30th Anniversary and they wanted to change their whole visual identity whilst incorporating their anniversary into their brand.
Idea
Collecting previous graphics produced early on and questioning the visual placements with the original logo mark, I created a functional logo that is hierarchically well-balanced and clear for all applications.
Position
Once the logo and the Anniversary mark was completed, I worked with the I.N.S.A.R.A.G. team to create future visual merchandises, brand identity guides, and visuals for their new website.
