Business - Retail

Print Design
Blocher Partners - Typenraum - Designer

Brief Typenraum was requested to create a waypoint brochure for their mall in Mannheim, Germany. The objective was to display the mall, lifestyle, and residencies that are connected to the Q6Q7.

IdeaAfter a couple of trials, we were able to redirect the visual approach to make it more “family” oriented. With collaboration from the team, we were able to hit our goal and continue the mission of Q6Q7. 

The style comes from the layering of the building, where the guide starts at the mall, to the lifestyle and then to the housing for the people of Mannheim.