Business - Retail

Print Design
Blocher Partners - Typenraum - Designer

Brief Typenraum was requested to create a waypoint brochure for their mall in Mannheim, Germany. The objective was to display the mall, lifestyle, and residencies that connects to the Q6Q7 and their mission.

IdeaAfter a couple of trials, we were able to redirect the visual approach to make it more “family” oriented. With collaboration from the team, we were able to hit our goal and continue the mission of Q6Q7. 

The visual style comes from the idea of layering and the characteristics when layering a building. This idea came from the dimensions and walkthroughs of Q6Q7 mall. The researched help implement where the story of the mall should start to new and returning customers. Beginning at the mall, to the lifestyle, and then to the housing for the people of Mannheim.